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Eltropy, a nine-year-old digital communications provider that primarily serves credit unions, is eager to raise its profile among community banks. To this end, the contact center vendor is bulking up through acquisition. It purchased video banking provider POPi/o in June, and last month it inked a deal to buy Marsview and its conversational intelligence platform. Financial terms were not disclosed for either transaction.

Eltropy, the industry-leading Digital Communications platform for financial institutions, today announced the acquisition of Marsview.ai, the AI platform for conversational intelligence. By layering Marsview’s AI technology on top of Eltropy’s platform, Credit Unions and Community Banks have access to a single solution combining both human and virtual agents to deliver the best digital experience for their consumers.

The latest fintech acquisition combines digital communications and AI for personal member experience.

Leading Digital Communications platform for Credit Unions and Community Banks now offers one seamless platform for Text, Chat, Voice, and Video channels with advanced AI technologies to personalize experiences and streamline the Contact Center Operation

In early June, Eltropy, which delivers artificial intelligence (AI)-powered messaging solutions, announced its acquisition of POPi/o, which specializes in video-enabled solutions. Finopotamus connected with Eltropy Co-Founder and CEO Ashish Garg to learn what the new combined entity means for credit unions going forward.

It's no surprise that bank branches have had to make adjustments due to constantly changing circumstances. Whether that be because of COVID-19 closures, labor shortages or changing consumer expectations, banks have had to look for other solutions to allow their services to be done virtually whether online or at an ITM.